Once your site is completed and ‘online’, the next step is to let people know about it. Firm Design can establish an internet marketing campaign to get you noticed and attract your target market. Our consultants will work closely with you to establish what target markets you wish to attract and design a marketing campaign to suit your needs.

Search Engine Optimisation pertains to the process of getting your web site listed at the top of search engine results and directories for keywords and phrases pertinent to your business. With over 80% of internet users using search engines as a medium to access what they are looking for, it is crucial to be listed in the top 30 listings (or the 1st three pages) on the major search engines, if you want to compete for this traffic. Therefore, simply submitting your site to search engines is insufficient. At Firm Design we draw on our wealth of expertise and search engine optimisation techniques to ensure that your site is listed at the top of search results.

All search engine marketing begins with keyword research. We will do the necessary keyword research to determine the best search engine and directory keyword phrases for your business. The most effective search engine marketing campaigns have a combination of: effective keyword selection, optimal keyword placement, and solid link development.

Very few design companies build web sites with search engine visibility in mind, which is what makes Firm Design unique, we will also submit your search engine optimized web site to the search engines that deliver the most effective results. These are:

• Google
• MSN Search
• Yahoo! search
• AltaVista
• HotBot
• Lycos
• Web Wombat
• Other search engines at your request

Increasingly consumers are using yellow pages online rather than more traditional hardcopy listings. Businesses that have an online presence can list their site with yellow pages online, providing consumers with a quick and convenient hyperlink to their personal web site. Potential clients are more likely to enlist the services of a firm that they respect and that can provide the legal services that they seek. A firm that has a web presence can quickly and effectively let potential clients know of their services and practice areas. We can organise an online Yellow Page national listing for you.

The law society provides a listing of all private practices within their jurisdiction. The listing includes all relevant information pertaining to the firm including a link to the firm's personal web site. We can arrange for your site to be updated with the relevant Law Society in your jurisdiction.

Banner ads are an effective way of driving traffic to a web site. We can design and implement a banner ad program to meet your marketing goals.